This L’Oreal shampoo for straightened hair reconstructs hair fibre. Strengthens the external layer with plant based Keratin and makes it less prone to breakage. This shampoo with Pro Keratin & Incell Technology. The Incell molecule of Xtenso Care Shampoo for straightened hair reaches the innermost layer of hair to mend the weakened areas. Protect the core of hair fiber. The anti-dryness action of this professional shampoo thoroughly cleanses hair without depleting the moisture level and losing the integrity of hair fiber. Product of L'Oreal India. HOW TO USE Apply on wet hair and massage gently. Rinse carefully. Repeat the application if necessary. Apply the conditioner and mask in the same line of Xtenso Care.