Introducing Purple Shampoo from Elvive Colour Protect. Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. Purple colour is the opposite to yellow on the colour wheel. The purple within the Purple shampoo formula helps neutralise yellow tones. Colour correcting purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use. Helps to leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair. Made in France. Ingredients: Aqua/Water Sodium Laureth Sulfate Coco-Betaine Glycol Distearate Cocamide Mipa Ci 60730/ Advisory Dept. Acid Violet 43 Cocos Nucifera Oil/Coconut Oil Sodium Lauryl Sulfate Sodium Chloride Sodium Benzoate Sodium Hydroxide Ethylhexyl Salicylate Trideceth-6 Polyquaternium-7. Polyquaternium-10 Salicylic Acid Limonene. Linalool. Benzyl Salicylate Benzyl Alcohol Amodimethicone-Alpha Isomethyl Ionone Carbomer Citric Acid Citronellol Cetrimonium Chloride Coumarin Hexylene Glycolhexyl Cinnamal Amyl Cinnamal Parfum/Fragrance (Fil C241162/1).