Baby's delicate skin loses moisture more quickly than adult's skin. This rich, creamy formula is enriched with a special blend of emollients to moisturize all day and all night, leaving delicate baby skin softer, longer. Held to our high standard of safety, this baby skin care cream is a CLINICALLY PROVEN MILDNESS formula. Dermatologist-tested and hypoallergenic. Your baby's skin leaves smooth and Soft. Imported from UK.