Brylcreem Wet Look Gel gives a smooth, sleek wet look whilst helping to retain effective hold of your hairstyle. For best results apply Brylcreem Wet Look Gel to damp or wet hair. Imported from UK. Brylcreem Wet Look Gel is water resistant which gives hair great shine and hold. Brylcreem Wet Look Gel is designed to penetrate the hair, strengthening and conditioning it while also helping to keep your scalp healthy.